Hope Rides Again

Lance Armstrong Hope Rides Again

A pretty cool installation for Lance Armstrong’s Livestrong “Hope Rides Again” campaign on Vine near Hollywood Blvd. He kicked it off with a 2.2 mile ride down Sunset Blvd with 700 cyclists. Shepard Fairey created the giant mural for the exhibition benefiting the Lance Armstrong Foundation, which will travel around the world. Fairey and other artists will be painting bikes ridden by Armstrong in both the Giro d’Italia and Tour de France.

Other artists who will be designing graphics for the bikes are Marc Newson, Yoshitomo Nara, Kenny Scharf, and Damien Hirst, as well as the Trek designers. Follow Lance on twitter.

Thanks to SuperTouch for keeping us up to date on Lance and this campaign.

Lance Armstrong Bikes - Kenny Scharf & Shepard Fairey

Lance Armstrong Bikes -Shepard Fairey

Lance Armstrong Bikes - Kenny Scharf

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